Branding & logos
Logos and identities that hold up everywhere they appear: on your website, in an app icon, in print and on a T-shirt.
Vector artwork Light and dark versions Ready for web and print
What’s included
One mark, drawn once and prepared for everywhere it will go.
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A logo made for your name
A mark and a wordmark designed for your organization, refined together until they feel right.
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Versions for every background
Full-color, one-color, light and dark versions, so the logo reads on any background.
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Files for every use
Vector artwork for print and signs, PNGs for everyday use, and favicons for your website.
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App icons
Icon tiles for Mac, iPhone and iPad apps that stay readable from the Dock down to the menu bar.
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Colors and type
A small palette and type pairing, so your site, documents and posts look like they belong together.
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Ready for merch
Artwork prepared for shirts and print, down to single-color versions for screen printing.
Our own marks
Our XenoTools suite shows how we work. Each tool gets its own bracket pair, so the icons differ in shape as well as color: <K> XenoKit, [H] XenoHost, (D) XenoDeploy and {S} XenoSQL.
Every mark comes as an app icon on a dark and a light tile and as a full wordmark for dark and light backgrounds, drawn as outlines so the files need no fonts installed.
See the XenoTools suite →How we work
From a first conversation to files you can hand to any printer.
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1
Discover
What you stand for, and where the logo will appear.
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2
Sketch
A few directions to react to, side by side.
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3
Refine
One direction, drawn and redrawn until it fits.
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4
Deliver
Every file and version you need.
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5
Apply
On your website, your app or your merch.
Questions
Straight answers to what people usually ask first.
What files do we get?
Vector artwork (SVG and PDF) plus PNGs, in full color and one color, with light and dark versions, and favicons if the logo is going on a website.
Can you refresh our existing logo?
Yes. Sometimes a careful redraw as clean vector artwork is all a logo needs; sometimes it’s time for something new. We’ll say which.
Can you design the website too?
Yes. A new logo often comes with a new website, and doing both keeps them consistent.